How to Find the Best Social Media Manager in Portland, OR?

Portland is home to over 43,000 small businesses too. If you are a business based in this vibrant City of Roses, you know it can be quite hard to stand out. That’s where MiscGyan comes in. And since you are here reading this post, it’s likely that you want to leverage social media to beat your competition. You are in the right place. So, let’s start with the basics. What is social media marketing? Who is a social media manager? How is social media marketing different from the ten other forms of marketing? And more.

A social media manager in Portland looking that the sunset view of Portland city with Mount Hood in the backdrop.

What is Social Media Marketing?

Social media marketing encompasses a wide range of actions designed to promote brands, products, or services through various social platforms like Facebook, Instagram, Youtube etc.

Simple enough right? Not really.

This work requires insight, creativity, and an in-depth understanding of the trends, technology, and tactics. Social media marketing works differently for a local startup compared to a well-established and mature brand. And not just that. There are different flavors in how it is served as well.

You’ll find traditional marketing agencies or digital marketing groups trying to add this service to their roster. But you’ll also find creator-led agencies like MiscGyan, which were born as creators, established and grew a real following on social media platforms like Instagram. Check out the metrics on MiscGyan’s lifestyle page on Instagram.

So, there’s a lot of nuance to social media marketing. But we’ll break it down real quick.

What does a social media manager do?

A social media manager is a person who plans and executes your social media strategy for you. The term is quite broad but the idea is that this person manages the actions that need to be taken to promote brands, products, or services through various social platforms. This can include:

  • Content Creation
  • Content Posting
  • Community Management
  • Influencer Partnerships
  • Influencer Discovery
  • Social Media Engagement

And more.

If you are serious about unlocking the power of social media to drive business growth, this is a very crucial position and you absolutely need the right person for this. So, the question now is how do you find the right social media manager for your business? Let’s dive right in.

What kind of social media manager do I need?

That’s a great question. And to be honest, a complicated one. Here’s how you should be thinking about it. Start by finding clarity on what exactly you would want your social media manager or strategist to do for you. Where do you need help? Is it content strategy or content creation? Or maybe you are starting fresh and need a strategy in place first. Having this clarity will lead you to what you need.

  • Think about the results you want.
  • What kind of people do you want to work with?
  • How much is your budget?

How to find a social media manager near me?

Well, if you found this blog, you already know the answer to this. But here’s a handy list of places you can go find the right people.

Social Platforms like Instagram, LinkedIn

Many great SMMs will have their work laid out in at least one of the social platforms. So, search for them on the social platforms of your choice. This will tell you so much about them even before you engage with them. For example, here is the personal brand page for MiscGyan on Instagram.

Google Search

Search engines are great for broader search for the right professional especially if you are looking for someone in a certain geography or certain industry.

Ask Your Network

If you have a partner business who can recommend a social media manager, consider them for the job.

So many options, right. This definitely makes it easy. But how much does it cost to hire a social media manager. That’s a loaded question. Let’s unload it now.

How much does a social media manager cost?

It can cost anywhere between $1,500 – $10,000 per month to hire the right person or team to manage your social media. The actual cost varies on a number of factors including scope of work, experience, expertise, content quality, past results etc.

If you are looking to get significant results using proven methods, we recommend having a budget of at least $2,500 per month. This does not mean that you won’t find cheaper options. In fact, the market is full of cheaper options. And that makes it very difficult to find a good SMM that checks off your criteria as an ambitious business owner. Now that you have an idea about how much it costs to hire a social media person for your business, let’s talk about how to choose the right one.

How to choose a social media manager?

This can be a long list of considerations. If I list them all, you’ll leave more confused than when you started reading this. So, I’ll give you the short but crisp version. Check The Fit!

Look At Their Work

Is the quality what you are looking for? Do you like the style? Does it match with what your brand represents? If this all checks out, you are off to a good start. Next, talk to them.

Talk To Them

How soon do they respond? After days or within hours.

How’s the communication when they reach out? Does the vibe match? Are they responsive after you connect and before you meet?

This is a common pitfall for businesses as bad communication later leads to miscommunication, delayed deliverables, and waste of resources. So, be careful.

Check Affordability

You already have a budget in mind. But before you ask them how much they charge, try to dive into what they offer. There is no one package that any two social media managers will be able to deliver. The deliverables might seem similar but packaging and quality might differ.

Once you understand what they are offering, figure out how much they charge. If it is in the ballpark, that’s a check. You can negotiate if you like them. And by the way, always negotiate.

Pro Tip

When you find someone who seems way out of budget but you love them, negotiate the hell out of their offer. If they come down, that’s awesome, pat yourself on the back. If they don’t, you know what price gets you that quality. You now understand the market a bit better.

A win-win!

One more thing.

But just knowing the total cost is not sufficient. Pay attention to the structure of the service. Consider the following questions:

  • Is there a long-term contract? Is there a contract break-fee?
  • What’s the notice period to end the contract?
  • Does the nature of service and deliverables align with the payment structure?
  • Does the offered payment structure fit well with your business cashflow?

These are crucial questions to answer before you can get comfortable. At MiscGyan, we have a policy of not offering long-term contracts. We believe our clients will stay with us for the value that we deliver. And our clients appreciate this too.

And that’s it.

The next step from here is signing the contract. The process of hiring a social media manager is straightforward. And finding the right fit can be a game-changer for your business.

Are you looking for an expert social media strategist who can take your social media game to the next level? Drop us a line here.

To help with your search, here are some more resources.

More Resources and Questions

To learn more about the various tools you can leverage to create a winning social media marketing strategy, read this.

For some of the best social media strategies out there, check out this piece.

Get a free social media audit.

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